Safe sale

1. Market analysis:

‘The preventive market analysis is the most important phase of the entire sale of a new construction, as it consists of a precise verification of the demand trend in a specific area, drawing on data provided by the Inland Revenue Service and other databases accessible to us thanks to specific agreements. In particular, we will bring to the client's attention a report in which, in addition to the values, we will highlight the particular market trends regarding both the type of property and the spending capacity of the target audience.’

2. Market Strategies

‘The choice of the best Marketing strategies is fundamental for a correct promotion of the product. In particular, the main points concern
the choice of the name of the project in relation to the peculiarities and the area;
the construction of a unique and easily identifiable BRAND;
a dedicated website with maximum indexing on the area of reference.’

3. Media Plan

The communication planning activity is carried out through the construction of a dedicated Media Plan that allows the company to present itself on the market always in line with modern communication techniques.

This is done through:
Photos and Timelapses of the site's progress;
Rendering and Virtual Home staging;

opening and managing the most effective web diffusion channels such as social networks (Facebook, YouTube, Twitter, Linkedin,
promotion through local media channels linked to us (radio and television stations) within programmes dedicated exclusively to the world of the home and living (see BRICKS AND THE CITY);
the identification of local channels for project communication;
exclusive agreements with leading furniture companies to promote already furnished flats;
collaboration with all real estate agencies on the national territory also through MLS sharing platforms.

4. Sales

The sales phase, which often starts on paper, involves assisting the customer at various stages, each of which requires special attention.
In particular:

interviewing potential customers to study their real needs and purchase possibilities;
assistance and periodic information on the progress of the construction site;
accompaniment of potential customers on the building site;
relations with the notary's office of reference.